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4 Reasons Why Mobile Apps Are Vital to Run a Successful Restaurant Business

Thursday, September 14th, 2017

This is beyond any doubt that in today’s tech-savvy era, having an effective mobile app is crucial for maintaining the successful growth of your SME. For instance, let us consider the example of Starbucks, an eminent brand name in the industry of food and beverage. According to a research, this brand conducted more than 15% of the total monetary transactions through their dedicated mobile application alone! Now, do you think this percentage is something to ignore at all?

So, if you are still confused over the fact whether getting a mobile app for your business is worth the entire investment or not, here is a list of 4 cogent reasons why you should opt for an effective mobile app to run your restaurant business successfully.

#1 Improvement in Bookings

When you come up with an efficient mobile app for your restaurant, making the bookings become absolutely effortless. Wondering how? Well, let us look into the normal booking procedure first!

Customers need to make a call and wait for someone to pick it up, next, they have to wait until someone can confirm whether the accommodation is possible or not. If it is possible then checking and letting the customers know about the exact time availability. Not to forget, another problem is confirming the name and surname of the customer a dozen of times so that no spelling mistakes occur that can raise booking confusion! So, you can understand that this booking procedure is really troublesome for both ends.

On the other hand, making a booking through an app is extremely convenient as customers can easily check on their own about the seat availability. They can simply fill up the necessary information via the app. From the restaurant owner’s end, sending a push notification confirming the booking also becomes easier. At the same time, cancelling the booking becomes smoother as well.

#2 Referral and Loyalty Programs

If a customer is regular to your restaurant, it is an expected practice to offer that particular person certain loyalty program. This would not only help you to enhance your customer base but would help to boost the sales as well.

Offering customised offers to the customers cater them to feel special, they understand that you care about them. Integrating a mobile app makes it easier for the restaurant owners to keep track of information of their customers along with their past orders. This helps to incentivise them in the form of personalised discounts. Maybe, you can offer them special discounts on their birthdays or anniversaries; maybe, a discounted meal offer on special orders etc.

Hence, managing such referral and loyalty programs to keep the existing customers along with attracting new customers becomes smoother using an efficient mobile app.

#3 Smarter Orders for Take-Outs

Nowadays, most of the people own a smartphone. Starting from doing online shopping to booking movie tickets – you can do everything online! Not feeling like having your dinner at home but feeling too exhausted to go out? No more worries! You can order your food online via the mobile app from your favourite restaurant.

Various researches show that most of the time, during the peak hours, either the customers find the phone line busy or they need to confirm the order several times to avoid messed up orders. When you offer an app to the customers, they can effortlessly choose the dishes they want and place the order. Even from the business owner’s side, managing such electronic orders is handy.

#4 Easy Payment Processing

No one wants to wait in a queue for a long time. So, why would your customers do so to make payments for the take-out orders? Here come the benefits of incorporating payment processing in your app. Let the customers pay online for the foods they are ordering. It would help you to avoid the hassle at the front desk. Apart from this, it would benefit in the following ways.

  • Getting rid of the risks where customers order and then never show up to collect the order
  • No need to check and tally again and again the paid and collected orders

Final Thoughts

Apart from all the above-mentioned points, by devising a potent mobile app, restaurant owners can cater the customers with improved menu access. They can easily select the dishes they want to have without going through the pain of repeating the order multiple times over phone to avoid messed up orders. Moreover, this would make sure better marketing ROI along with enhanced customer engagement and improved customer relationship.

Convenience of Online Shopping

Thursday, September 14th, 2017

Online shopping has become very common wherever you are. You can manage your supplies and have them delivered to your doorstep. The online stores are attracting buyers the world over. You can access high quality goods at very affordable rates. With the expansion of the market, there is a wide range of products that can be accessed. Some even offer free shipping, but this depends on where you are located. There is nothing you cannot be able to access online today from electronics, clothing, household items and so on.

Sometimes free shipping is offered because the cost of transport has already been integrated into the price of the items. The shipping price is usually quite low and it may not alarm the buyer that some goods are a bit higher in price than he would have expected.

Best advantage

One the greatest advantages of shopping online, especially in areas where this is well established is the discounts that you may be able to access. This is given as an incentive to attract more and more buyers. When there are promotional sales, it is possible to access goods at a great discount. You need to follow news in different stores so as to enjoy such discounts should they come up. Most sites also offer bonuses and you can get them when you shop, give reviews of products; make a video or photo purchases and so on.

Popularity

One of the areas in the world where online shopping has become very popular is developing countries. Many people have realized that the goods from developing countries are very affordable and of quite a high quality. You will note that many high end brands and international ones have got factories within these countries. There are shopping companies that cooperate with different factories so as to come up with the greatest brands and then make them available to the public. This ensures that customers are able to get the best bargains in the market. This is why so many people prefer doing their shopping online as they can compare different stores and get the best products with low prices.

The online shopping website can actually save you lots of cash. The great competition that exists makes the online sores and the emerging stores engage in a fight so as to gain the trust of customers. You will note promotions, services, deals and even coupons. You can enjoy great value for money. Many people enjoy internet connection today and there are those who prefer shopping online than having to visit different online stores.

Agents

The other thing that has come out strongly is the use of agents. These agents are able to bridge the gap between the sellers and the buyers. What usually happens is that they help in the communication process and they connect the buyer and the seller. If you choose to use an agent, they will be responsible for making payments to sellers on your behalf.

The agents also do an inspection, which ensures that you don’t get incorrect or inferior products. You will get only the highest quality ones. They also do the packaging and then consolidate the items so that they can be packaged popular for transit.

Agents also ship the packages for you and they offer different kinds of methods. This allows the customer to make up their mind about what they really want. The fact that most of these agents are able to verify the package and its quality and then deliver it your doorstep adds to convenience. Agents are changing the way people shop by creating a common meeting ground for different stores and customers to meet.